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Give Products Not Gift CertificatesTue, 22 Jun 2010 20:53:54 GMT When hosting online contests, give away products as prizes instead of gift certificates. The problem with hosting contests featuring store gift certificates is entrants that may be considering buying something are more apt to wait to see if they win. By the time the winners are announced, they may have already forgotten about you. |
2 Basic Security TipsMon, 21 Jun 2010 21:01:10 GMT Here are two basic website security tips from Internet security expert, Ondrej Krehel, ?Keep your operating systems and installed applications up-to-date with the latest security patches. And, don?t run unnecessary network services on servers and workstations." |
Internet Patents Threatened by Bilski Case, Says AttorneySat, 19 Jun 2010 02:52:26 GMT Innovation on the Internet depends on the ability by entrepreneurs to protect intellectual property. But that protection could be threatened by a case pending at the U.S. Supreme Court. It's known as the Bilski case, and the issue, loosely, is whether patents can be applied to inventions not tied to physical products or transformations of physical products. To help us understand the importance of the case as it applies to the Internet and ecommerce, we are joined by Robert Kovelman, an intellectual property attorney and an expert in U.S. patent law. He discusses the issue with Practical eCommerce's Kerry Murdock. |
Use Unique Content to Increase ConversionsThu, 17 Jun 2010 20:59:54 GMT Original content is critical to building a successful online business. When you regularly update your websites and sales pages with unique, search-relevant content, you not only increase organic rankings, but also provide added value to the consumer, resulting in higher conversions and a larger number of repeat shoppers over the long term. |
PPC: Test Multiple PagesWed, 16 Jun 2010 21:05:55 GMT Test multiple landing pages for your pay-per-click ads. It?s easy to run multiple creatives in Google and point one to a category page, one to a product listing page, and one to a product detail page. Most websites have a few pages that will work for a given keyword, and this is an easy way to get more ROI out of your PPC campaigns. |
AlgoZone CEO on Ready-Made Ecommerce TemplatesWed, 16 Jun 2010 01:55:36 GMT Ecommerce merchants frequently incur development fees to obtain specific features or appearances for their websites. But there are also prebuilt templates that can do this and one maker of them is AlgoZone. It offers hundreds of ready-made templates for, mainly, open source ecommerce platforms. It's CEO is Pavel Rojkov, and he joins Practical eCommerce's Kerry Murdock. |
Web Design News
If you’ve paid a bundle for your website you think you own it right? Well, what you think you own in reality may not be what you really own. Here’s a very short case study that you can learn from.
What’s Obamacize? Well, I call it embracing the instrument of change and introducing technology that Obama used so effectively in his campaign for your personal use.