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Ease the Pain of Tax Season with Online IncentivesWed, 10 Mar 2010 22:58:01 GMT Advertising specialist Mike Sprouse says take advantage of tax time. "March is the height of tax season, which makes it the perfect time for financial services marketers to target consumers filing their taxes online with great deals and special promotions. During tax season, people are looking for online incentives that help them get over the pain of filing their taxes." |
Basic Social Marketing TipsTue, 09 Mar 2010 23:02:01 GMT Social marketing is important and time consuming. If you are serious about it, make a specific plan, commit to being regularly active on the social site, and make your profile dynamic. But, if you can?t perform social marketing well yourself, hire an expert or delegate it to someone who can. |
Some Free Comparison SitesTue, 09 Mar 2010 02:39:37 GMT Take advantage of the free comparison shopping sites available. For instance, Google Product Search is a staple of any shopping channel strategy, theFind has a free program to enhance merchant visibility, Sortprice has a Facebook store application for merchants, and Oodle is for merchants who also have a physical store. |
Comparison Tool Helps Reduce ReturnsFri, 05 Mar 2010 22:58:11 GMT If your products are technical with many features or detailed specifications, make sure your ecommerce software has a comparison tool that allows shoppers to view detailed feature breakdown for a number of products side by side for easy comparison. This improves usability and can reduce returns. |
Marcus McConnell of BV CommerceFri, 05 Mar 2010 17:55:48 GMT Marcus McConnell is the founder and president of BV Software, the developers of BV Commerce shopping cart. In this "Cart of the Week" supplement, McConnell talks about how he started his computer career as a software salesman and consultant, and how the demand for comprehensive ecommerce software led him to develop the first version of BV Commerce in 2001. |
Lead the Eye to the ActionThu, 04 Mar 2010 23:03:23 GMT Want people to click that "buy" button? Be sure to design your web pages to lead the eye to the action spot. Take advantage of the fact that people read from left to right. Use arrows to point, and color your order button to stand out on the page. |
Web Design News
If you’ve paid a bundle for your website you think you own it right? Well, what you think you own in reality may not be what you really own. Here’s a very short case study that you can learn from.
What’s Obamacize? Well, I call it embracing the instrument of change and introducing technology that Obama used so effectively in his campaign for your personal use.